In the last couple of years we have seen SolidWorks release DWG ‘editors’ based on Open Design Alliance clone technology, as well as forward/backward DWG translators and free DWG viewers from companies like Bentley.
With Autodesk’s dominating position in the market, one would think it had less to lose here but I think this is indicative of Autodesk fostering a new aggressive culture. This happened despite me seeing Autodesk employees attend other vendor’s events in the past. Autodesk has big plans for DWF and I would see more of this in the main stage presentations.ĪU wouldn’t be an Autodesk event without gossip and the first hoo ha was Autodesk’s door policy, locking out competitors, such as Bentley and Evan Yares of the Open Design Alliance (ODA). In fact the first function I attended (by accident) was the launch of the DWF developers network, which was held in a marquee near my hotel. It seems the summer was just a lull in the fighting. DWF marketing had quietened down this summer and Autodesk’s on-going spat with Adobe seemed to be cooling. In the lakes connecting the two hotels there were a number of big red DWF balls floating about and the path between the hotels was punctuated by flat circular ‘stepping stones’ which told attendees to ‘connect the dots’. Walking around the grounds the day before the event, Autodesk’s marketing had clearly gone into overdrive, specifically concerning DWF. The site for AU was the Dolphin hotel, which operates in tandem with the Swan hotel, both designed by Graves and equally surreal. Carol Bartz, Autodesk CEO: on stage preaching the Autodesk motto, Create, Manage and Share.
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